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Case Studies

Kenyan brands, real growth systems, measurable outcomes.

How we plan, build and run growth for businesses in Nairobi, Mombasa and across East Africa. Every engagement below is anonymised at the client's request.

Agribusiness · B2B Demand Generation

B2B Lead Generation on LinkedIn and SEO for a Kenyan Agribusiness Exporter

How we built a LinkedIn and SEO led B2B pipeline for a Kenyan agribusiness exporter targeting European and Middle Eastern buyers.

5.6x qualified buyer leads
34% lower cost per lead
3 new export markets opened
5 min read
Ecommerce · Paid Media

Paid Social and M-Pesa Checkout Optimisation for a Nairobi Fashion Ecommerce Brand

How we rebuilt paid social funnels and simplified M-Pesa checkout for a Nairobi fashion brand, cutting drop-off and lifting repeat purchases.

3.9x ROAS
41% lower CPA
2.6x repeat purchase rate
5 min read
Education · Marketing Automation

Enrolment Funnel and CRM Automation for a Nairobi and Nakuru Education Provider

How we rebuilt the enrolment funnel and CRM automation for a two campus Kenyan education provider to cut enquiry drop off and lift enrolment conversion.

44% lower enquiry drop off
2.2x enrolment conversion rate
29% shorter decision cycle
5 min read
Fintech · Performance Marketing

App Install Growth and Retention Messaging for a Nairobi Fintech Lender

How we cut install cost and lifted repeat borrowing for a Nairobi digital lending app through disciplined acquisition and M-Pesa linked retention flows.

47% lower cost per install
3.1x repeat borrowers
61% activation rate
5 min read
FMCG · AI Automation

AI Automation of Order Intake and Customer Support for a Kenyan FMCG Distributor

How we automated order intake and customer support with WhatsApp based AI for a Kenyan FMCG distributor serving hundreds of retail outlets.

68% of orders auto captured
3.1x faster order turnaround
39% lower support cost per order
5 min read
Food & Beverage · Social & Conversational Commerce

Social Content Engine and WhatsApp Ordering Agent for a Nairobi Restaurant Group

How we built a social content engine and a WhatsApp ordering agent for a Nairobi restaurant group to cut delivery app dependence and lift direct orders.

3.4x direct WhatsApp orders
22% lower effective delivery commission cost
68% content engagement growth
4 min read
Healthcare · Local SEO

Local SEO and Google Business Profile Overhaul for a Nairobi and Mombasa Clinic Group

How we fixed fragmented Google Business Profiles and local search visibility for a multi branch Kenyan clinic group across Nairobi and Mombasa.

2.8x map pack visibility
47% more calls from Google Business Profile
34% lower cost per new patient
4 min read
Real Estate · Lead Generation

Lead Generation for a Kiambu Real Estate Developer with Google Ads and WhatsApp Follow Up

How we combined Google Ads with a structured WhatsApp follow up system to turn slow, unqualified real estate enquiries into booked site visits in Kiambu.

3.4x qualified leads
58% lower cost per site visit
22% enquiry to visit rate
5 min read
SaaS · SEO

Building an SEO and Content Engine for a Nairobi SaaS Company Selling to East African SMEs

How we built an organic search and content system for a Nairobi SaaS company targeting East African SMEs, replacing paid dependency with compounding traffic.

4.1x organic traffic
63% lower CAC
118 qualified demos per month
5 min read
Travel · SEO & Content

International Demand Generation and Website Rebuild for a Boutique Safari Operator

How we rebuilt a boutique safari operator's website and demand engine to lift organic sessions, direct bookings, and international enquiry volume.

212% organic sessions
38% more direct bookings
2.4x enquiry volume
5 min read

Client names are withheld under confidentiality agreements. Figures are drawn from our engagement reporting and rounded.

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